After decades of setting records at the Dakar Rally, Yoshimasa Sugawara has retired from racing and stepped down from his post as director of HINO TEAM SUGAWARA. He has been succeeded by Teruhito Sugawara.

Little could anyone has known in 1983 (At the time, the race was called the Paris-Dakar Rally, and Sugawara participated in the motorcycle division.) when Sugawara began racing in the Dakar Rally that he was on his way to a storied career that would see him dubbed the “Iron Man of Dakar.” With the team’s trademark carp streamer in hand, Sugawara rewrote the record book with two incredible Guinness World Records: 36 consecutive starts and 20 consecutive finishes at the Dakar Rally.

Source: Hino Cares Vol.35